Pimpin’
February 1, 2009 | Filed under: BlogHer
Edited to add: OF COURSE you can come if you are not “of color”. As a Business, Career and Personal Finance writer I am always interested to hear stories of what works and what doesn’t when it comes to companies approaching bloggers. But seriously, it might be the only Room of Your Own with BYOB. Just sayin’.
So this has nothing to do with anything and not part of a narrative arc that brings anything new to a story BUT! In a fit of utter nonesense Kelly, Karen and I decided to do a Room of Your Own for BlogHer. Except then I forgot about it until Elisa Camahort Page mentioned it to me today and I said, “Ahh, yes! That!” and I feel that it is now my duty to notify the general public of our awesome (if I do say so myself) idea. I never write about being black on this site or about the business of marketing because neither are part of a larger story but I do find it fascinating how PR companies and marketers approach women of color. Karen, Kelly and I have been moderately successful. Hell, my uterus hasn’t even been used for anything remotely productive and yet people still ask me to do shit. Crazy, right? So we would like this room to be a discussion of marketing and how to be successful at getting companies to approach women of color and then being good at shilling without being obnoxious or alienating your core audience. Which is something that a lot of bloggers seem to forget and is actually a completely separate conversation about how I view blogging and this site.
Oh my God, I have just rambled on for 221 words in order to tell you to go ‘vote’ or whatever it is that you must do for our Room of Your Own. We’re funny, we’re pretty and by God it will be worth it and if it gets really boring we’ll sit and gossip and Karen will make rum punch and then have you ever seen Kelly after a few drinks? Best Room of Your Own EVER.
moosh in indy says:
I’ll never forget Kelly standing up and scaring the ever loving snot out of the panel where she first brought up marketing to women of color.
It’s about damn time someone listened.
thecoconutdiaries says:
Since the government believes a $750 tax refund is a fair return on our $13K investment, I may not be attending the conference this year. So here is my 2 cents on marketing to women of color.
1. I don’t make all my decisions with an ad hoc committee of girlfriends.
2. I don’t start my sentences with “Girlfriend” or any variation of the word.
3. I consume things beyond hair products and things for my non-existent children.
4. Sticking ONE black person in an ad doesn’t automatically make me want to buy your product. But I appreciate the effort.
Momo Fali says:
Wait, can I come to this even if I’m white? Because the whole rum punch thing sounds like it’s right up my alley.
Mocha Momma » I’m About To Stir The Pot says:
[...] was all a preface to the fact that Heather, Karen and I have proposed a Room of Your Own for BlogHer and the funny thing here is that now [...]
Kristabella says:
I will only come if there is booze.